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Human Psychology behind Free Gifts You Need to Know Today | Sample | WriterSpace

Often a ‘Buy 1 Get 1’ offer exceeds the happiness more than the product value entails. We all love free stuff. And when someone offers us something with a free tag, our eyes brim up with joy and a sudden emotional rush courses through our body. We experience it in a flick of a switch, totally oblivious of the psychological effects that the gifts have on us.
While grocery shopping, we become penny-pinchers when we see a nutrient-rich soda bottle with no discounts on it. Yet we are tempted to buy dubious ones if they come packaged in BOGO or Buy 200 Get 100 offers. You get the point!
It feels like a bargain. But most of the time, we spend more on those free shady bottles than buying a single one of high quality.
The question arises now- why do we like the concept of free? Is our brain wired abnormally?
Psychologically speaking, we crave for pleasant surprises. Rewards make us go weak on our knees. It has the power to change our decisions and even make adamant resolutions. This psychological behavior has time and again been misused by advertisers worldwide.
We are so drawn to free giveaways and services that we do not think twice before sharing our personal information like phone numbers, email addresses, etc. in place of seemingly free-of-cost services. But nothing comes for free. The giveaways blind us to buy more such items. And before you can know- you are trapped in a vicious cycle.
Free sample distributions are a perfect example of this scheme. Every human being is self-absorbed. People do not care about a brand or a business unless it has something significant to offer that will improve their life. And free-samples do that at no extra cost.
The psychology behind the success of free samples as a marketing policy is the concept of reciprocity. When someone supports us in a way, our human brain is obliged to return the favor. In this case, free products or services are a way to comply with the public to buy more products in return for the generosity of the advertiser.
But there is a catch to it.
With time, people are becoming more aware of the marketing gimmick of freebies. The general public understands the psychological tactic and how it is marketed as free. As a result, they are reluctant to listen to advertisements unless it is interesting enough and provides a useful addition to their life.

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